Googles Marketing Efforts Essay Example | Topics and Well Written Essays - 1250 words

Googles Marketing Efforts - Essay Example That's considered a prerequisite for their survival in these competitive times. But it is quite intriguing that a company like Google prefers to remain low key in the marketing efforts. It is not there in the electronic or print media as often as it should be in order to establish its brand equity. Brand identity forms a key strength in today's context, where visibility in media and easy identification features help in propagating the business prospects of the company. It is indeed quite surprising that Google, basically a service providing company, has yet again overtaken many well-established product identity companies like Microsoft, GE, Coca-Cola, Wal-Mart, IBM etc. According to Millward Brown's 2008 ranking of brands1, Google is the topmost brand with a brand value of $m 86,057. Google has worked on its brand quite consistently is apparent from the fact that the brand value has undergone a change of about 30% from the previous years. interestingly this change was about 77% last year. On the other hand, Yahoo ranks a distant 62nd with a brand value of $m11, 465 registering a decline of 13 percent. It is equally interesting that last year Yahoo figured at the 42nd position with a brand value of $m13, 201 and at that time as well Yahoo registered a decline of 6% in its brand value. These statistics raise quite a few questions about the marketing efforts of Google and the manner in which the company is not only able to retain its position year after year, without an apparent change in strategy. Though Google is known mainly for it search engine, but there are a number of other services like Google mail, Google Earth, Google News, Google Finance etc. being offered to the net community. The concept came up in mid-nineties when Stanford University graduate students Sergey Brin and Larry Page stuck upon the idea of providing a search engine which could return relevant information without wasting much time (Datamonitor, 2007). Though there are a number of players in the fray giving competition to Google, the key competitors of Google include Yahoo and MSN. Yahoo is mainly devoted to the search engines besides having a stake in other services as well. But for MSN, the primary focus area is the software development and of course the Hotmail. It is worthwhile here to me ntion that Gmail too has started gaining popularity as well amongst the net-community. While interviewing David Lawee, the then vice-president of marketing for Google (GOOG), BusinessWeek's Silicon Valley Bureau Chief Robert Hof, was able to extract quite a few interesting responses regarding the marketing efforts of Google (Hof, 2007). Some of the salient features of Google's marketing efforts can be pointed out as; i. The company is always thinking about the user's requirements and company's products, instead of devoting much time to establishing 'brand equity'. ii. The company believes in being innovative not only in the manner products and services are created, but also in the manner, things are organized in the company. iii. The company considers it an opportunity when other brands like YouTube appear on the horizon and is always on the lookout to find ways to collaborate with such companies, in order to reach out to a wider market. iv. The company has been doing co-marketing with reputed brands like Dell, Palm etc.

Impact of Operations Decisions on Corporate Social Responsibility Essay

Impact of Operations Decisions on Corporate Social Responsibility - Essay Example The operations of the business need to be inline with the goal of CSR in order to achieve greater efficiency and productivity (Frederick, 2006). In operations, CSR effects from the input to the output processes; Input to process, for example, is when the organizations uses solar panel energy for their factory like sun chips. OR may be they are using an eco friendly form of transportation (bio diesel trucks). Outputs to the process are achieved by reducing emission or carbon footprint. A company which is changing into an environmental friendly raw materials support action against child labor is also fulfilling its social responsibility. A company emphasizing on green marketing and recycling is also looking towards fulfilling its environmental responsibilities. Decisions made in the operations, thus highly affect the way a company fulfills its social and environmental responsibilities (Slack, 2006). 1. The integration of global supply chains has created more reputation risks than business or financial risk for the suppliers. In order to cater to the global environment and maintain efficient supply chains, there is now a need for the supply chain to fulfill the corporate, social and environmental responsibility by keeping the suppliers well-informed, assuring that the customers are getting the right product quality, ensure proper working conditions throughout the supply chain and not exploiting the labor working conditions. 2. Life cycle analysis is a key operation that supports CSR efforts. Through life cycle analysis, organizations can assess what amount of energy and resources are used and also the emissions and waste generated can be estimated and continuous improvements in the environmental management system and pollution prevention programs can be made. 3. Similarly, establishing precise and clear codes of conduct related to the environmental and social responsibility of the company and employees assist in closely achieving the goal of fulfilling CSR. Codes of labor unions and working conditions should also be designed. There are a number of organizations that are working towards fulfilling their social and environmental responsibility through devising certain strategies and customizing their operations and including the aspect of CSR in their operations. There are organizations that produce separate CSR reports like the annual financial reports to demonstrate their efforts towards CSR. Shell has been discovering the capture and utilization of carbon dioxide to alleviate the effect of greenhouse gas emissions. Shell has also continued education and development plans with various institutions. Abbot Laboratories has always worked towards CSR by providing quality health care, investing in education programs, health and safety programs and environment improving initiatives. Whirlpool with the combine efforts of Habitat for Humanity, donated a refrigerator and a range to every Habitat home. Basically, Whirlpool emphasized their dedication, loyalty, philanthropy and sustainability on its website and they also highlighted their membership to the Dow Jones Sustainability World Index. Instead of making their own sustainability report, Whirlpool

Marketing Essay Example | Topics and Well Written Essays - 2500 words - 17

Marketing - Essay Example Founded in 1977, the company is one of the leading businesses in UK to provide hire business. This company offers products which are business to business in nature. â€Å"The Group was traditionally focused on tool hire, but now also has complementary businesses specializing in portable accommodation, lifting, surveying, compressed air systems, pumping and power generation equipment.†(Speedy Hire Plc, 2008). The major products of the company include access equipments, drilling/breaking, Gardening, Fencing, Cranes and other earth movers etc. Speedy Hire Plc work in UK which has relatively stable political environment. Considered as a secular country with strong market orientation, UK is currently experiencing slight slow down into its economic activity mainly due to subprime crisis and there is a possibility that housing markets, on overall, may cool down thus reducing the demand for hire industry however, market for the hire equipments were growing as the growth in the market during 2006 has been 6.6% whereas 2007 estimates are 121.5 GBP. The growing inflow of the immigrants into the country has increased the requirements for the housing sector in the country and the reduced cyclicality has allowed companies to anticipate the market trends more effectively. Companies including Speedy Hire Plc within this sector is continuously relying on the information technology therefore there will be increased dependence on technology in the future also. Legal environment in the country is favorable. Environmental concerns for comp anies are increasingly becoming a burning issue for the hire industry and it is believed that companies successfully addressing environmental issues will competitive advantage in the future. The company has two major divisions of equipment hire and tool hire. These two divisions then offer products mentioned above through various geographical

Research Proposal on The Rape Shield Law Example | Topics and Well Written Essays - 2250 words

On The Rape Shield Law - Research Proposal Example To quote from Rudstein, â€Å"are obstacles to convictions of rapists because juries presented with evidence concerning a complainant's past sexual history make use of such information to form a moral judgment of her character and then are likely to be sympathetic to the assailant1.† It also discourages rape victims from going to the police, for fear that their dirty laundry may be washed for all the world to see. As a net consequence of this, there would be low convictions for rape and many rapists would not be made accountable for their crimes. This becomes especially true when a majority of all rapes committed are acquaintance rape2, where in all likelihood the rapist would be able to present some form of evidence or information about the sexual past of the victim by virtue of having moved in the same circles. The first rape shield law in the United States was passed in Michigan in 1974, and other states followed suit. It mainly arose from the lobbying of feminists who beli eved – and rightly so – that rape was a power issue and that the way it is being treated and dealt with in the courts of law reinforced the hierarchical gender relations. Allowing evidence of sexual history perpetuates stereotypes of women, e.g., women who slept around cannot be raped, women with a lot of partners must have â€Å"asked for it†, prostitutes can never secure a conviction for rape against a man who sexually abused her. In fact, there have been studies showing that there is a â€Å"credibility gap†3 between men and women in the court room. Haddad4 divided rape shield laws in the United States in roughly four categories. According to him: These laws can be roughly divided into four categories, distinguishable by the basis and form of their exceptions: (1) â€Å"legislated exceptions† laws, which contain general prohibitions on evidence of prior sexual conduct, subject to at least one legislated exception; (2) â€Å"constitutional catch -all† laws, which, in addition to prohibiting evidence of prior sexual conduct, subject to at least one legislated exception, contain an explicit exception allowing the admission of any evidence that, if excluded, would infringe upon the rights guaranteed to a defendant by the federal Constitution; (3) â€Å"judicial discretion† laws, which, instead of including legislated exceptions, simply grant to judges the broad discretion to admit or bar evidence of a woman’s sexual history; and (4) â€Å"evidentiary purpose† laws, which determine the admissibility of a woman’s sexual history based on the purpose for which the evidence is offered at trial. The issue of rape shield has gained contemporary platform once more in the case of Kobe Bryant, where the judge ruled that the victim’s sexual activity seventy two hours before she was subjected to medical examination in relation to the rape charge. Many legal experts believed that this dealt a crushi ng blow to the prosecution of the case and led to the eventual dismissal of the charges against Kobe Bryant. B. Statement of thesis My thesis intends to explore the possible inconsistencies between the rape shield law and the right of the accused to due process. The core of my argument is that the state policy to spare a survivor of rape from the possibility of being humiliated on the stand should not be held in higher regard than the right of an accused to be able to present all

Marketing Principles Adopted by 1st Division Football Clubs Dissertation

Marketing Principles Adopted by 1st Division Football Clubs - Dissertation Example Over past few years, sports marketing have drawn the interest of a number of researchers. Though this topic has been widely explored in the last three decades, yet the most surprising part remains that sports marketing does not have a clear definition. The term, sports marketing, was coined in Advertising Age of 1979 (Mullin, Hardy and Sutton 11). In the initial times, it had been used to define activities of consumers, industrial products and service marketers who had emphasized on using sports as promotional vehicle. Various researchers and authors have different views regarding the notion of sports marketing. According to the view of Kaser and Oelkers, sports marketing use sports as a vehicle to market products. This implies that popularity of sport is utilized in order to market or promote products (Kaser and Oelkers 12). Then again, according to the views of Shilbury, Quick and Westerbeek, sports marketing are defined as a social and a managerial process that is used by sports m anagers to realize goals of the sports organization. In order to achieve this, they create and exchange products and value with others (Shilbury, Quick and Westerbeek 17). The unique features of sports marketing had been observed by researchers and they had realized that because of these peculiarities, sports marketing deserved additional attention from conventional marketing (Walters and Chadwick 52). The peculiarity of sports marketing lies in unique nature of the sports industry, sports products and consumers.

The malden court Essay Example | Topics and Well Written Essays - 750 words

The malden court - Essay Example There is also no restriction to the use of legal materials in the court house, thus an individual can trace the laws applicable in different cases from the legal materials, and then observe how they are being interpreted by the judges and how they are applied in determining different types of cases presented to the court. The advantage associated with this aspect is that; a learner is able to participate in the court process fully, since they can easily trace the laws the laws that the judges, the defense and the prosecutors are applying in the cases before the court, and thus help the learner from being disoriented. It is through tracing the laws applicable in a case and seeing how such laws are interpreted and applied, that a learner is able to fully understand them. Thus, this is one of the major strength associated with The Malden District court, since it serves to indicate the transparency of the judicial system applicable here. The act of the court to allow the attendance of th e court proceedings by any interested party is a major step towards enhancing judicial transparency, since it indicates that the court is being honest in its dealings and it invites any interested party to evaluate its performance regarding its processes. While allowing the public or any interested parties an opportunity to learn the law through the court process, it also allows for the opportunity for scrutiny and evaluation of performance by the interested parties, raising the bar of The Malden court regarding the concept of transparency. However, the major weakness associated with The Malden District court, or at least with one of the case that I attended during my visit to the court is that; the judge did not give explanations regarding the case she was handling. The judge just read out the ruling of the court, gave out the verdict and the type of punishment that the defendant was to face, without clearly giving the judicial reasoning and the laws applicable in determining the c ase. Despite the fact that the other case that I heard attended, which was presided by a different judge, was characterized by the explanation of the judicial ruling, citing the laws applicable and the reason for which the defendant was to be sentenced accordingly, this particular case was handled differently. The judge just gave some files to the defense team, then read out the ruling and the punishment, and then adjourned the court, with a brief explanation that the reasons for the verdict given in the case were already supplied to the defense team. With that, the judge was through with the case. That did not work very well for the individuals who attended the court with a desire to learn something. This is because; they could not understand what laws were applied in the case, how they were interpreted and how they suited into the circumstances and context of the case, to warrant the judgment that the judge gave. The other aspect of the weaknesses that was noticeable in this case is that; the judge was too fast while announcing out the crimes and the punishment, while also using a light tone that was too low, which made it difficult for the individuals attending the court to understand everything that judge was saying. Thus, the weakness of The Malden District court, as displayed in this particular c

South Koreas Constitutional Court Essay Example | Topics and Well Written Essays - 500 words

South Koreas Constitutional Court - Essay Example As such, the judicial court systems operate independently despite the profile of the case or the people involved. The constitution in the US caters for the restriction of gun and marijuana. The national fire arm act (1934), the gun control act and the Brady bill among others stated the rules and set regulation of ownership. However, in 2009, the US begun considering a review of these regulations just like in South Korea. The motive behind the gun control, however, is more political and elite influenced than neutrally viewed. For instance, Chicago mayor Daley’s protection is catered for by the taxpayer’s money in hiring the bodyguards, but the citizens are denied by law to defend themselves using guns. The drug controls on the other side in the US traffickers are hunted down more than the users. It is evident that the elites who take part in most court cases have political motives rather than the quest for justice. As for this issue, a politician may decide to pick on a case in court for the purpose of gaining political ground or fame. Cases in Korea of such kinds arise when there is disagreement between different parties or individuals in the line of politics (Dae & Tae-gyu, 1990, p. 138). As such, the constitution is often defied by the political systems. In the US, this is not the case. The influence of â€Å"parties† is not let in any way except for the amicus curiae in common terms â€Å"friend of the court† This requires filing. Court is viewed as an option in the effect that the political influence is hindered. When the political strong holders cannot have any influence in achieving their interest, the court can be used in ensuring balanced justice. In the case of varied opinion on issues under controversy, the political influence and interest may overpower any other option. Taking an example of the gun ownership and marijuana use in the US, the political sides have always been against them thus influencing most cases in court.